Wednesday, April 2, 2014

Eyes in the cereal aisle – How Cap’n Crunch’s gaze is influencing your purchasing | Media Relations Office

“By studying more than 80 breakfast spokes-characters, we found that kids’ cereals are positioned at the same height as kids ­– about 23 inches off of the floor and adult’s cereals are positioned at about 48 inches off of the floor.”

Eyes in the cereal aisle – How Cap’n Crunch’s gaze is influencing your purchasing | Media Relations Office

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